How Technology is Benefitting Charities

Technology has intersected almost every aspect of our lives. From communicating with loved ones, going to work, getting an education and finding love — technology has become a core part of day-to-day life for most of us, and giving to charity is set to be the next sector it impedes on.

Whilst many say technology has ruined certain activities, charity almost certainly will not be one of them, and here’s why.

Awareness

Charities are a bit like businesses in the sense that without people knowing who they are and raising awareness of the cause, they won’t succeed. It’s imperative that people know about a charity if they’re going to be in with a chance of raising funds and — ultimately — making a difference to their cause.

The days of going out and marching for a cause are not quite over, but having a website and a social media presence is by far the first port of call for making people aware of who you are and what you do, and charities are no different.

With the ability to share information and links within seconds at the mere touch of a button, you could potentially be exposed to thousands — if not millions — of potential donors within minutes.

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